You’ve probably heard it before: “Be authentic. Just be yourself.”

But what if you don’t actually know who that is yet?

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I know that feeling because I’ve lived it. For years, I chased alignment through new cities, careers, and identities (there were multiple hair colors)…until I realized that music had been my compass all along. It shaped me, healed me, and ultimately led me home to myself.

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A spontaneous Tiësto show in California was the spark. What began as one night turned into years immersed in the electronic music world — from Ultra Music Festival during Miami Music Week, and Factory Town afters to CRSSD festivals and John Summit’s Experts Only in NYC. I’ve seen artists like Calvin Harris, Dom Dolla, Kaskade, Mau P, LP Giobbi, Odd Mob, and so many others who remind me that connection is what makes this culture magnetic.

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Today, I channel that same energy into Curated — a coaching and consulting practice that helps DJs build authentic social media presences and loyal fanbases without feeling like full-time influencers.

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My work blends introspective coaching with practical strategy. I hold a degree in Public Relations, have spent a decade in therapy and personal development, and bring a professional background in recruiting and storytelling, where I’ve guided hundreds of people to articulate their identity and strengths. I also continue my education through industry conferences like Amsterdam Dance Event (ADE) and Beatport Connect, along with ongoing study in psychology, branding, and digital culture.

Through this blend of music immersion, emotional intelligence, and brand strategy, I help artists align who they are with how they show up.

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Authenticity isn’t a strategy. It’s your foundation.